Is Social Media Changing the Way People Shop for Engagement Rings?

When we think of engagement ring shopping, we typically think of going to the local jewelry store and spending hours browsing the diamond rings in the display case. This method probably isn’t going anywhere soon, but now, thanks to social media, shopping for engagement rings is more accessible than ever.

In the age of social media, almost every business has their own Instagram account. A handful of businesses are even run solely online, making social media an essential part of their marketing. This means you don’t have to be a millionaire to purchase a bespoke engagement ring from a jeweler half-way across the world.

While I think diamonds are still #1 when it comes to gemstones for engagement rings, people have more options than ever to consider. Stones like moissanite and morganite are popping up more frequently, and even lab-grown synthetic diamonds which are more common/affordable thanks to rapid technological advancements.

https://www.weddingforward.com/morganite-engagement-rings/?utm_source=Pinterest&utm_medium=Social&utm_campaign=PIN-MorganiteEngagementRingsWeAreObsess&utm_content=anite-engagement-rings-popri

Oddly enough, I’ve found Instagram to be a very convenient platform for online shopping. Due to their algorithm and method of “suggesting” content similar to what you are clicking on, you can turn your Instagram account into your own personal shopping mall, depending on what you’re looking for. If you’re engaging with content like engagement rings or weddings, you can customize your explore page to feature similar content, exposing you to brands and accounts you may have never found otherwise.

This is actually how I found the brand, The True Gem Company.

A video of one of their insanely sparkly moissanite rings showed up on my feed, and I couldn’t resist getting a closer look. Before I found their account, I had no idea what moissanite even was. After browsing through their posts, I saw why so many people love this company and the stones their local artisans create—their rings are to die for!

https://www.instagram.com/p/BhHTSE5FHTb/

Another website I found thanks to social media, is called Brilliant Earth. I’ve noticed that after I search for a particular brand or item on Google, I will find advertisements for similar products on social media sites, specifically Facebook. In this case, I was pleased that my targeted advertisements were actually relevant.

This company only uses ethically sourced gemstones in their jewelry, a trend that other jewelry companies are starting to follow. Through their website, you can create your own diamond or gemstone engagement ring or even create a one-of-a-kind custom ring. There is even an option where you can see what the ring looks on your OWN finger, with their virtual try on feature. You can “drop a hint” to someone special through the website, and it will send them the ring you select, with your ring size. If you’re not ready to pull the plug just yet, they have showrooms in major cities like LA, Boston, and Washington, D.C.

https://milled.com/brilliant-earth/two-ways-to-try-on-dHnDG0EyvvLJD1y6

This way of shopping is not for everyone, especially when it comes to a big purchase like an engagement ring. I still recommend browsing engagement rings online and on social media, even just for design inspiration. You may find something you love, for much less than your local jewelry store!

Care Of Your Engagement Ring

Do you know how to take care of your engagement ring?  There’s more involved than just cleaning it. When my daughters became engaged, the first thing I did was buy them a ring holder.  There are so many options, from the darling framed one below, to the more traditional “Waterford Crystal” style.

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sassylifeclasjsywife.com

Next,  I offered my best advice to the girls…and I’ll share it with you…Your engagement ring belongs in only two places – either on your finger or on your ring holder.  No exceptions, ever.  If you employe this practice, you won’t loose your ring.   You’ll always know where it is.

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bridalguide.com

Get your ring inspected frequently, at least as often as recommended by the purchasing jeweler.  Many companies will offer a replacement program if you have your ring inspected, AND you loose your stone from the setting.

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eBay.com

Get your ring insured!!  It is a huge investment for your fiancé.  Second to your home and car, it’s probably then next big ticket item.  You’ve insured those, insure your ring as well.  If you’re lucky enough to own a home at this stage in your life, don’t go through your homeowner’s insurance. There are companies who specialize in insuring jewelry, and their rates are more competitive.  I use Jewelers Mutual. Thankfully, I’ve never had a claim.

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etsy.com

When cleaning your ring, I’d advise a professional solution sold at a jewelry store…or you may want to try this: (although I have not and can not attest to it’s safety)

“Rumors are not always true, and that goes for home ring cleaning tips too. Lathering your engagement ring in toothpaste or dusting it with baking soda and putting it in the oven is a mistake. If you want to clean your ring at home, try one part dish soap and five parts warm water. Soak your ring for five minutes, take it out and scrub it with a soft-bristled toothbrush dipped in the solution. Rinse, dry, and marvel at the sparkle.” from blot.shaneco.com

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world jewels.com

And the ring below…just because it’s GORGEOUS!  🙂

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ecinvites.com

 

Vintage Engagement Rings

Vintage Engagement Rings…If I had it to do all over again, would I opt for a vintage setting?  Perhaps.  But I actually DID do it again.  For our 15th anniversary, my husband upgraded my engagement ring.  I went from an emerald cut to a larger pear cut.  Guess I like the “Fancy Cut” stones.  When I went from gold to platinum, my better half did likewise, so I wear his original gold band next to my wedding ring. (Photo below – Hannah Rachael Colt)  In this photo, I am wearing the vintage engagement ring of my grandmother on top of my own ring.  Keeping it safe until I can give it to my oldest daughter, as tradition dictates, on her wedding day. I am ceremonially buttoning KK’s wedding dress).  If you’d like to read that story, click on the following link to be directed to the post.  Advice To My Daughter 

But…If I had to do it AGAIN, (I won’t), I would perhaps choose a vintage setting.  They are so classic, so lovely.

The chart below gives a nice glimpse to the engagement styles from different eras.  I must say, I like the combinations of colored stones and diamonds.  I think I might go that route if I were ever to change my set.

siamtrik.com

 

Hannah Rachael Colt photos

Back to that ring of my grandmother’s…here it is above nestled in a bloom from Kathleen’s bouquet with KK’s own engagement ring next to it.  I love this photo.

Above is daughter number two’s wedding set. It has a vintage feel, don’t you think?  Photo creds: Stephen Wang.

pinterest.com

The diamond and pearl ring above is just gorgeous.  You just don’t see the combination of semi-precious stones and diamonds in rings very often.  It works here, though, doesn’t it?

My only concern is that the pearls might be too delicate for everyday wear.  Maybe for a right hand ring?  But that’s a whole other blog post…  🙂

 

Care of Your Engagement Ring

Do you know how to take care of your engagement ring?  There’s more involved than just cleaning it. When my daughters became engaged, the first thing I did was buy them a ring holder.  There are so many options, from the darling framed one below, to the more traditional “Waterford Crystal” style.

b6d50ec49d8755717ef6493ada82cc25

sassylifeclasjsywife.com

Next,  I offered my best advice to the girls…and I’ll share it with you…Your engagement ring belongs in only two places – either on your finger or on your ring holder.  No exceptions, ever.  If you employe this practice, you won’t loose your ring.   You’ll always know where it is.

1d7bdc435e205ebd807ef46b2a979609

bridalguide.com

Get your ring inspected frequently, at least as often as recommended by the purchasing jeweler.  Many companies will offer a replacement program if you have your ring inspected, AND you loose your stone from the setting.

19576e3b1a1b8db086bbff7ad810621b

eBay.com

Get your ring insured!!  It is a huge investment for your fiancé.  Second to your home and car, it’s probably then next big ticket item.  You’ve insured those, insure your ring as well.  If you’re lucky enough to own a home at this stage in your life, don’t go through your homeowner’s insurance. There are companies who specialize in insuring jewelry, and their rates are more competitive.  I use Jewelers Mutual. Thankfully, I’ve never had a claim.

d4c9992268c59e13488e732dfeca0b6a

etsy.com

When cleaning your ring, I’d advise a professional solution sold at a jewelry store…or you may want to try this: (although I have not and can not attest to it’s safety)

“Rumors are not always true, and that goes for home ring cleaning tips too. Lathering your engagement ring in toothpaste or dusting it with baking soda and putting it in the oven is a mistake. If you want to clean your ring at home, try one part dish soap and five parts warm water. Soak your ring for five minutes, take it out and scrub it with a soft-bristled toothbrush dipped in the solution. Rinse, dry, and marvel at the sparkle.” from blot.shaneco.com

0735ad9ec8846bcab279c07fe46aa0fe

world jewels.com

And the ring below…just because it’s GORGEOUS!  🙂

884049e436b4cee0e2799a1cc8d5b3a5

ecinvites.com